The company is growing. But you're still managing everything.

I build operating systems so your company runs without you.

Tell me your problem See case studies
A company shouldn't grow by hiring more people.
It should grow through systems.
01

Follow what I build

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02

What I've built

1

PXCA - Operating system for a creative agency

Complete transformation: 9 → 24 people, 5 tools → 1 system
Problem

A creative agency (3D visualisation, VR, branding) was scaling from 9 to 24 people. Data scattered across 5 tools, decisions lost on WhatsApp, finances in spreadsheets. A PM had to ask 3-5 people to get the status of one project. Leads waited 48h for a response. New hires joined with no onboarding system.

Solution

I built a complete operating system from scratch. A CRM with routing to the right sub-brands and departments, a project management system with an AI dashboard for PMs, a financial system with real-time revenue and cost visibility, and an AI knowledge base with an onboarding bot. Process first - tools second.

Result

Pipeline visibility from ~30% to ~95%. Lead response from 48h to 4h. PMs see every project status without asking anyone - 24/7 visibility. New people onboard in days. The CEO sees revenue and costs in real time instead of with a one-month delay.

Sales CRM + sub-brand routing Project management system AI dashboard for PMs Financial system AI company knowledge base Onboarding bot
~30% → 95% pipeline visibility
48h → 4h lead response time
9 → 24 people in the system
5 → 1 tools instead of chaos
Full case study →
2

Local Investments - Operations panel for a property developer

From Excel to a system: CRM, finances, tracking and a sales knowledge base
Problem

A property developer was running 4 investments with 65+ apartments. Leads from website forms landed in email and were manually copied into Excel. Nobody knew how many units were available, reserved or sold - without making a phone call. Finances per investment were invisible. Progress on marketing materials only tracked on WhatsApp. Sales reps had no single source of truth.

Solution

A central operations panel: lead CRM with automation from investment website forms, full apartment inventory with a live widget on the sites, a financial dashboard per investment, a marketing materials progress tracker, and an AI sales knowledge base - sales scripts, pricing and FAQ in one place.

Result

100% of leads automatically in CRM - zero manual entry. The developer sees in real time: available, reserved and sold units, revenue and costs per investment. Sales reps have all information at their fingertips. The agency and developer track progress live - fewer questions, faster decisions.

Lead CRM + form automation 65+ unit inventory Live widget on investment sites Financial dashboard per investment Marketing materials tracker AI sales knowledge base
65+ units in the system
4 investments
100% leads in CRM
Real-time visibility across all data
3

WeDoPlaces - Operating system for an interior design studio

Project management, finances and a new B2C revenue stream
Problem

An interior design studio was running projects lasting months - with no single place showing each project's status, materials and client communication. Finances per project invisible. Clients wanting a quick consultation dropped off - the studio only offered full projects. The architect was losing time to emails instead of work.

Solution

An operating system tailored to the design industry: a project tracker with full order history, materials and PM updates, a financial system with per-project revenue and cost visibility. Alongside this - a new B2C service line: 3 online consultations with automated booking, payment, intake form and summary flow.

Result

The architect sees every project status without asking the team. The studio sees per-project profitability in real time. A new B2C revenue channel - clients from across Poland with no extra admin. Booking, payment and follow-up run automatically. Consultation services with 50% margin.

Project management system Financial system per project Online booking and payments Pre-session intake form Automated follow-ups 3 services + 2 B2C packages
0 manual booking handling
50% margin on consultation
Real-time finances and project status
03

How I work

01

Call

A short conversation where you tell me what isn't working and how I can help.

02

Diagnosis

I show you what your problem looks like on paper. You'll see what's blocking your company.

03

Audit

3 days

Full analysis of your processes and tools. You leave with a concrete action plan - regardless of whether you decide to proceed with implementation.

04

Implementation

4-6 weeks

I build the operating system for your company. I join for the duration of the project - I leave when your team runs without me.

04

Frequently asked questions

How long does implementation take?

The audit is 3 days. Full implementation - typically 4-6 weeks depending on the scale of the company and what's already in place. I always run a diagnosis first to give you a concrete timeline - there's no point guessing without seeing how the company operates.

Is this only for creative or marketing agencies?

No. The first implementation was in an agency, but operational problems don't know industries. If your company has 10-50 people and as CEO/Founder you're spending time firefighting instead of on strategy - the problem is the same regardless of sector.

We already have a CRM/tools/workflow - does working together still make sense?

Yes. A tool alone isn't a system - a system is tool + process + people who know how to use it. Companies often have a CRM that's essentially a better-looking spreadsheet. I assess what works and build around what's already there - I don't turn everything upside down unnecessarily. I put it together to make future growth easier.

What does your work look like during implementation?

I'm not a consultant who shows up for a workshop and leaves a presentation. I join the company, talk to people, build the system and teach them how to use it. The way we work is adapted to each company: sometimes I'm available a few days a week, sometimes we work in sprints. What counts is the result - a working system that helps instead of getting in the way.

What happens after implementation?

We wrap up when the system is running and your team knows how to use it. That's the goal - so you're not dependent on me. If a few months later something needs updating or the company enters a new stage - we can work together again.

05

What problem do you want to solve?

Describe your biggest operational problem.
I'll get back to you personally within 48h.

I reply personally. No spam.

Thanks, !

I'll get back to you personally within 48h.

In the meantime - see what I've built
Wiktor Pasternak

Wiktor Pasternak

Operating systems for scaling companies

I started out designing buildings and ended up as COO designing systems for a creative agency that scaled from 9 to 24 people. I built the system from scratch - and saw what happens when a company grows without operations behind it.

I don't take over a role in your company. I join for the duration of the project, build the system alongside your existing team and hand it over to the people who are already there. When the system runs without me - we're done.

Currently building an operating system for an e-commerce company. I document every step on LinkedIn - you can follow along and see how it works in practice.

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